This is one of the most common questions in the industry, and certainly the podcasting community. Audio podcasts remain really important to businesses, because they fit into a listener’s life when their eyes are occupied. Are your eyes preoccupied right now? Oh I guess they are if you’re reading this.
Moving on!
Video is an excellent asset if your main goal for your content/assets is building trust. This is particularly true if you sell expensive professional services. Video adds a layer of knowledge and connection that audio can’t do on its own.
In this micro-episode:
- Why audio is necessary and useful for your listener (or future client)
- How video accelerates trust for your sales
- Flexible strategies for adding video without committing to a full video podcast
Find more episodes and subscribe at stereoforest.com/minute.
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Transcript
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::Do I need to add video to my podcast? Or do I need to have a video podcast? This is a very, very common question that comes up all the time. Now, first of all, audio podcasts
are great. They are absolutely necessary and needed in the space. There's so many things that we do that our eyes are preoccupied. We're walking the dog, or you might be
commuting, or you're gardening. There's so many situations where we're going to be doing.
::where video podcasts are not even going to work at all. However, video can be an excellent asset if you are trying to build up trust from your audience. Perhaps you have
business goals where that's needed or you're selling something that's a lot more expensive. So building up that trust takes more time and more effort and video can be
an additional layer that sort of adds on to the future.
::to what audio builds up on its own, right? Think about when you've listened to someone for a very long time and then you suddenly see a video with them in it. There is an
additional layer of knowledge really about that person and or you might want to call it connection that you can build up through that video. And of course, if your
business involves showing something visually like charts or if you're showing how to make something,
::Perhaps those visuals are required anyways. And in the entertainment space, there's a lot more signals that you can get about the comedy or the story when you can see it
visually, even if they're just sitting in a chair talking. So adding video to your show or starting a new one, it doesn't have to be your podcast. It doesn't have to be
every episode. This could be something that lives only on your website, or it might be a separate series on YouTube.
::Maybe it's similar to your business. It's showing your expertise, but it's not directly what your business is. Now, I do this myself. I have shows that are both video
and audio, and I have some shows that are audio only. It depends on the goals of the show. But the important thing is, is that I do have video available that's somewhat
related that people can go check out, even if it's not the series that they're listening to as a podcast.
::You can also add video to your audio-only podcast. And you can extract the audio from that show and turn it into your podcast. You do need to think about how you phrase
things and how you say things for that to work if you're not going to re-edit that show. So basically, there's no set rules. You need to just do what's best for your
situation. Think about what do I need for my video in order to communicate what my goals are.
::Some of that content is video-based. I'm Jen deHaan. This is the Credibility
Minute. You can find more episodes and get in touch with me at stereoforest.com slash minute.