A blog post sits on your website waiting for someone to find it. That article you wrote six months ago? Buried in your archives. Maybe someone stumbles across it through search. Probably not.
Audio works differently.
An audio version of that same content goes into podcast apps, gets recommended by algorithms, and reaches people during moments when they’d never sit down to read. And unlike social media, where your content disappears in 48 hours, podcast episodes from years ago still get discovered.
In this episode, I explain why audio compounds faster than written content and how to give your best ideas a longer life
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